Our Story
Our Story
Choice™ began with a simple idea in Miami.
Choice™ began with a simple idea in Miami.
Choice™ began with a simple idea in Miami.
Adults deserved a new way to enjoy the ritual of smoking. But bringing that idea to life was anything but simple.
Adults deserved a new way to enjoy the ritual of smoking. But bringing that idea to life was anything but simple.
Adults deserved a new way to enjoy the ritual of smoking. But bringing that idea to life was anything but simple.
From the start, we committed to doing things the hard way—the right way. We didn’t want to settle for an imitation or an off-the-shelf substitute. Instead, we set out to create something original, something that could truly stand on its own.
That meant experimenting relentlessly. We worked with countless materials, adjusting recipes again and again, searching for the perfect combination of taste, feel, and consistency. Each time we got close, we refined further—tweaking, testing, and starting over until it met our exact standards.
Our journey took us across the United States. We visited facilities large and small, meeting with manufacturers and agricultural professionals who had spent decades perfecting their craft. From growing practices to processing methods, we studied, asked questions, and absorbed everything we could. Every conversation, every trial, every test brought us closer.
Over the years, this dedication shaped the foundation of Choice™. We developed Ersatz Tobacco™, a proprietary base designed to capture the familiar structure and body of smoking. And at the heart of it all, we introduced Novara™, a breakthrough formulation designed to take the place of what smoking once relied on—becoming the central element of the Choice™ experience.
It wasn’t easy, and it wasn’t quick. But we believe the result was worth it: a product that preserves enjoyment, redefines the foundation, and makes the experience more accessible than ever before.
From the start, we committed to doing things the hard way—the right way. We didn’t want to settle for an imitation or an off-the-shelf substitute. Instead, we set out to create something original, something that could truly stand on its own.
That meant experimenting relentlessly. We worked with countless materials, adjusting recipes again and again, searching for the perfect combination of taste, feel, and consistency. Each time we got close, we refined further—tweaking, testing, and starting over until it met our exact standards.
Our journey took us across the United States. We visited facilities large and small, meeting with manufacturers and agricultural professionals who had spent decades perfecting their craft. From growing practices to processing methods, we studied, asked questions, and absorbed everything we could. Every conversation, every trial, every test brought us closer.
Over the years, this dedication shaped the foundation of Choice™. We developed Ersatz Tobacco™, a proprietary base designed to capture the familiar structure and body of smoking. And at the heart of it all, we introduced Novara™, a breakthrough formulation designed to take the place of what smoking once relied on—becoming the central element of the Choice™ experience.
It wasn’t easy, and it wasn’t quick. But we believe the result was worth it: a product that preserves enjoyment, redefines the foundation, and makes the experience more accessible than ever before.
From the start, we committed to doing things the hard way—the right way. We didn’t want to settle for an imitation or an off-the-shelf substitute. Instead, we set out to create something original, something that could truly stand on its own.
That meant experimenting relentlessly. We worked with countless materials, adjusting recipes again and again, searching for the perfect combination of taste, feel, and consistency. Each time we got close, we refined further—tweaking, testing, and starting over until it met our exact standards.
Our journey took us across the United States. We visited facilities large and small, meeting with manufacturers and agricultural professionals who had spent decades perfecting their craft. From growing practices to processing methods, we studied, asked questions, and absorbed everything we could. Every conversation, every trial, every test brought us closer.
Over the years, this dedication shaped the foundation of Choice™. We developed Ersatz Tobacco™, a proprietary base designed to capture the familiar structure and body of smoking. And at the heart of it all, we introduced Novara™, a breakthrough formulation designed to take the place of what smoking once relied on—becoming the central element of the Choice™ experience.
It wasn’t easy, and it wasn’t quick. But we believe the result was worth it: a product that preserves enjoyment, redefines the foundation, and makes the experience more accessible than ever before.
From the start, we committed to doing things the hard way—the right way. We didn’t want to settle for an imitation or an off-the-shelf substitute. Instead, we set out to create something original, something that could truly stand on its own.
That meant experimenting relentlessly. We worked with countless materials, adjusting recipes again and again, searching for the perfect combination of taste, feel, and consistency. Each time we got close, we refined further—tweaking, testing, and starting over until it met our exact standards.
Our journey took us across the United States. We visited facilities large and small, meeting with manufacturers and agricultural professionals who had spent decades perfecting their craft. From growing practices to processing methods, we studied, asked questions, and absorbed everything we could. Every conversation, every trial, every test brought us closer.
Over the years, this dedication shaped the foundation of Choice™. We developed Ersatz Tobacco™, a proprietary base designed to capture the familiar structure and body of smoking. And at the heart of it all, we introduced Novara™, a breakthrough formulation designed to take the place of what smoking once relied on—becoming the central element of the Choice™ experience.
It wasn’t easy, and it wasn’t quick. But we believe the result was worth it: a product that preserves enjoyment, redefines the foundation, and makes the experience more accessible than ever before.
What Makes Us Different?
01
Ersatz Tobacco
We created a proprietary recipe using all natural plant derivatives to deliver a superior taste.
Ersatz Tobacco
We created a proprietary recipe using all natural plant derivatives to deliver a superior taste.
Ersatz Tobacco
We created a proprietary recipe using all natural plant derivatives to deliver a superior taste.
Ersatz Tobacco
We created a proprietary recipe using all natural plant derivatives to deliver a superior taste.
Novara™
Novara was engineered through years of research to serve as the defining element of the Choice™ experience—providing the effect, presence, and balance that adult smokers seek in their ritual.
Novara™
Novara was engineered through years of research to serve as the defining element of the Choice™ experience—providing the effect, presence, and balance that adult smokers seek in their ritual.
Novara™
Novara was engineered through years of research to serve as the defining element of the Choice™ experience—providing the effect, presence, and balance that adult smokers seek in their ritual.
Novara™
Novara was engineered through years of research to serve as the defining element of the Choice™ experience—providing the effect, presence, and balance that adult smokers seek in their ritual.
02
03
Proprietary Development
Every aspect of Choice™ was created from the ground up. Years of refinement produced a formulation unlike anything else available.
Proprietary Development
Every aspect of Choice™ was created from the ground up. Years of refinement produced a formulation unlike anything else available.
Proprietary Development
Every aspect of Choice™ was created from the ground up. Years of refinement produced a formulation unlike anything else available.
Proprietary Development
Every aspect of Choice™ was created from the ground up. Years of refinement produced a formulation unlike anything else available.
Authentic Ritual
For adults who want the act, taste, and moments of smoking—without the modern compromises.
Authentic Ritual
For adults who want the act, taste, and moments of smoking—without the modern compromises.
Authentic Ritual
For adults who want the act, taste, and moments of smoking—without the modern compromises.
Authentic Ritual
For adults who want the act, taste, and moments of smoking—without the modern compromises.
04
05
Made in the USA
Produced to high quality standards in our US facilities.
Made in the USA
Produced to high quality standards in our US facilities.
Made in the USA
Produced to high quality standards in our US facilities.
Made in the USA
Produced to high quality standards in our US facilities.
Accessible
Built to be not only distinctive, but also sensible. Choice™ offers the smoking experience at a fraction of the cost of traditional options—making it easy to enjoy daily, without the usual expense.
Accessible
Built to be not only distinctive, but also sensible. Choice™ offers the smoking experience at a fraction of the cost of traditional options—making it easy to enjoy daily, without the usual expense.
Accessible
Built to be not only distinctive, but also sensible. Choice™ offers the smoking experience at a fraction of the cost of traditional options—making it easy to enjoy daily, without the usual expense.
Accessible
Built to be not only distinctive, but also sensible. Choice™ offers the smoking experience at a fraction of the cost of traditional options—making it easy to enjoy daily, without the usual expense.
06
Our Mission
Why Choice™?
Choice™ exists to redefine the smoking tradition for today’s adult. Built on our proprietary Ersatz Tobacco™ base and powered by Novara™, developed over years of research as the modern successor to traditional compounds, we deliver a familiar yet groundbreaking experience. Our mission is to preserve the ritual while making it more accessible—crafted with innovation, consistency, and quality in the USA, and priced for affordability.
Choice™ exists to redefine the smoking tradition for today’s adult. Built on our proprietary Ersatz Tobacco™ base and powered by Novara™, developed over years of research as the modern successor to traditional compounds, we deliver a familiar yet groundbreaking experience. Our mission is to preserve the ritual while making it more accessible—crafted with innovation, consistency, and quality in the USA, and priced for affordability.
Choice™ exists to redefine the smoking tradition for today’s adult. Built on our proprietary Ersatz Tobacco™ base and powered by Novara™, developed over years of research as the modern successor to traditional compounds, we deliver a familiar yet groundbreaking experience. Our mission is to preserve the ritual while making it more accessible—crafted with innovation, consistency, and quality in the USA, and priced for affordability.
We believe smoking has always been about more than habit. It’s about ritual, taste, and personal choice. With our proprietary Novara™ and Ersatz formulation, those moments remain intact—without tobacco or nicotine.
Experience the ritual. Choose wisely. Choose Choice.™
Why Choice™?
Our Mission
We believe smoking has always been about more than habit. It’s about ritual, taste, and personal choice. With our proprietary Novara™ and Ersatz formulation, those moments remain intact—without tobacco or nicotine.
We believe smoking has always been about more than habit. It’s about ritual, taste, and personal choice. With our proprietary Novara™ and Ersatz formulation, those moments remain intact—without tobacco or nicotine.
We believe smoking has always been about more than habit. It’s about ritual, taste, and personal choice. With our proprietary Novara™ and Ersatz formulation, those moments remain intact—without tobacco or nicotine.
Choice™ exists to redefine the smoking tradition for today’s adult. Built on our proprietary Ersatz Tobacco™ base and powered by Novara™, developed over years of research as the modern successor to traditional compounds, we deliver a familiar yet groundbreaking experience. Our mission is to preserve the ritual while making it more accessible—crafted with innovation, consistency, and quality in the USA, and priced for affordability.
Experience the ritual. Choose wisely. Choose Choice.™
Whether you're stepping away from nicotine or simply looking for a smarter option, Choice ercigs deliver the feel of smoking a tobacco cigarette —without the consequences.
Experience the satisfaction. Choose wisely. Choose Choice.™
See What Our Customers Are Saying
See What Our Customers Are Saying
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
“Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.”
Vicki R.
NYC
“I like it better than my regular cigarettes. I now prefer Choice over my other brand."
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Carlos M.
Miami, FL
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Emily R.
NYC
Choice feels authentic, but it’s clearly different. It’s become part of my daily routine, and honestly I prefer it.
Experience the satisfaction.
Choose wisely.
Choose Choice™
13551 SW 135 Ave. #308
Miami, FL 33186
HEALTH DISCLAIMER: Choice Ercigs are not intended to be a healthier smoke, treat, cure, or prevent any medical condition or disease. The information provided on this website is for general informational purposes only and should not be considered medical advice. It is not a substitute for consultation with a qualified healthcare professional. If you have any concerns about your health or smoking habits, we strongly recommend consulting your physician.
All Right Reserved © Choice - 2025
Experience the satisfaction.
Choose wisely.
Choose Choice™
13551 SW 135 Ave. #308
Miami, FL 33186
HEALTH DISCLAIMER: Choice Ercigs are not intended to be a healthier smoke, treat, cure, or prevent any medical condition or disease. The information provided on this website is for general informational purposes only and should not be considered medical advice. It is not a substitute for consultation with a qualified healthcare professional. If you have any concerns about your health or smoking habits, we strongly recommend consulting your physician.
All Right Reserved © Choice - 2025
Experience the satisfaction.
Choose wisely.
Choose Choice™
13551 SW 135 Ave. #308
Miami, FL 33186
HEALTH DISCLAIMER: Choice Ercigs are not intended to be a healthier smoke, treat, cure, or prevent any medical condition or disease. The information provided on this website is for general informational purposes only and should not be considered medical advice. It is not a substitute for consultation with a qualified healthcare professional. If you have any concerns about your health or smoking habits, we strongly recommend consulting your physician.
All Right Reserved © Choice - 2025
Experience the satisfaction.
Choose wisely.
Choose Choice™
13551 SW 135 Ave. #308
Miami, FL 33186
HEALTH DISCLAIMER: Choice Ercigs are not intended to be a healthier smoke, treat, cure, or prevent any medical condition or disease. The information provided on this website is for general informational purposes only and should not be considered medical advice. It is not a substitute for consultation with a qualified healthcare professional. If you have any concerns about your health or smoking habits, we strongly recommend consulting your physician.
All Right Reserved © Choice - 2025